Equinox+ Launch
The first Equinox digital experience
The first step in the omni journey for Equinox was finding a place for their digital experience. Covid-19 didn’t play to a plan or strategy - so everything was quite free-form - including product launches. This piece aimed to tap a new market, and show how to use the app experience at home in a way that distanced it from the competition.
CREDITS
Photographer/Director: Will Mayer/Better Half
Rebecca Couche: Senior Creative Director
Vanina Kim: Associate Creative Director
Maria Rosario Gambino: Art Director
Ben Radding: Copywriter
Gisela Delgado: Creative Operations
Kristina Bui: Director of Production
Jacqueline Lambert: Brand Manager