Elevated Drives
Range Rover, Range Rover Sport Direct Mail Campaign 2019
This concept brought the idea that Range Rover vehicles are an “elevated luxury drive” into the literal world.
Working with photographer Julian Calverly, this piece for Range Rover and Range Rover Sport documented four “elevated” road trips through some of the most stunning natural landscapes in the USA - all traveling from a low elevation to a high one.
The copy needed to be both informative and flex the mastery of the vehicles, and with the images to present the ideal that all Range Rover owners aspire to: using their vehicle to their full potential for beautiful drives in epic landscapes.
Using high quality stock, special inks, embossing, die cutting and hand drawn maps of expertly-curated and road trips, this piece met the brief of needing to be more collectors item than direct mail.
“Driving from a low elevation to a considerably higher one can be profound. From the physical impact a shift in altitude can have on your body, to the dramatic scenery and weather changes, these journeys can be epic experiences”
— Elevated Drives, Range Rover and Range Rover Sport Direct Mail piece, 2019
CREDITS
Julian Calverly: Photographer
Peter Cooper: Creative Director
Bec Couche: Creative Director
Michael Hurley: Copywriter
Deb Grisham: Producer