https://www.beccouche.com/about daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/1626661873824-HJBRX4MG4WUOYN8BC14F/Bec_ProfileShot2021.jpg About & Contact - Hello! My name is Bec, and I’m a creative director and brand strategist in New York City. Before working in advertising, I was a journalist in Australia. I moved to NYC to be a cultural foreign correspondent, an amazing job covering art, beauty, travel and lifestyle. While that was very fun and made me a better writer and storyteller, I much prefer leading inspired creatives to craft brands, experiences, concepts, campaigns, and content for clients like Origins, H&M, Equinox, Jaguar and Land Rover. I really believe good leadership and creative comes from being connected to the people, the purpose, and the work. It allows for teams to grow and understand and advocate for the brands’ strengths, stories, and legacies - building on those to develop their futures. There’s a selection of my work available here, and a full portfolio available on request. Drop me a line and say hi if you’d like to collaborate, tell me a story, etc. https://www.beccouche.com/work daily 0.75 2025-04-10 https://www.beccouche.com/work/welcomeforward monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/0c4ab11c-55b9-489b-8cb9-52e6c6d6e738/L1020600.jpeg Work - Equinox | Welcome Forward Brand Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/455ca6f4-ce91-4d09-a202-e80f5175f355/210204_11_EQUINOX_1131-lpr+%281%29.jpg Work - Equinox | Welcome Forward Brand Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/0ebb00b3-8922-44b9-a1e0-0b178e5c87cb/210205_12_EQUINOX_1333-lpr.jpg Work - Equinox | Welcome Forward Brand Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/b5c789df-300b-4c7e-b590-347971ec5486/210205_14_EQUINOX_1425_V7_300DPI-lpr.jpg Work - Equinox | Welcome Forward Brand Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/0acef3d7-3e08-4322-b8cf-2d7bc7fa8ebb/210204_11_EQUINOX_1251-lpr.jpg Work - Equinox | Welcome Forward Brand Campaign https://www.beccouche.com/work/inthewild monthly 0.5 2025-02-04 https://www.beccouche.com/work/equinoxapp monthly 0.5 2025-02-04 https://www.beccouche.com/work/choreocult monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/4cfb4885-8c92-4032-bf6d-8248691af476/EQUINOX_03_225_RGB_6496X4323_FINAL-lpr.jpg Work - Equinox | New Product Launch | Choreo Cult https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/89936c68-85f0-489e-a698-38d4576af273/EQUINOX_A006C005_CMYK_6496X4323_FINAL-lpr+%281%29.jpg Work - Equinox | New Product Launch | Choreo Cult https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/ff0d3734-c600-4e47-ab42-b9e3ac104da2/EQUINOX_A006C007_RGB_6496X4323_FINAL-lpr.jpg Work - Equinox | New Product Launch | Choreo Cult https://www.beccouche.com/work/rebound monthly 0.5 2025-02-04 https://www.beccouche.com/work/landroverwellstoried monthly 0.5 2025-02-04 https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/1625422679487-SSCM06071CQUGYL3BW2B/Screen%252BShot%252B2021-07-04%252Bat%252B2.07.59%252BPM.jpg Work - Land Rover | Well Storied | New Owner 360 Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/209a3fbf-b1ce-4e54-8c21-608beced6e9a/Screen+Shot+2021-07-04+at+2.27.31+PM.png Work - Land Rover | Well Storied | New Owner 360 Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/1625422711304-B7WZIH5L59XZIBDSH93N/Screen%2BShot%2B2021-07-04%2Bat%2B2.08.10%2BPM.jpg Work - Land Rover | Well Storied | New Owner 360 Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/3404c365-0487-4a8c-b345-c6e087292582/Screen+Shot+2021-07-04+at+2.27.43+PM.png Work - Land Rover | Well Storied | New Owner 360 Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/282b5bc7-4fb6-4785-8251-e902a7b602ee/Screen+Shot+2021-07-04+at+2.15.28+PM.png Work - Land Rover | Well Storied | New Owner 360 Campaign https://images.squarespace-cdn.com/content/v1/60b59c7f3fc94d2e77c956b5/8c0529af-68c4-49c3-be33-5f8c72e0a9d6/Screen+Shot+2021-07-04+at+2.28.00+PM.png Work - 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