AT&T The Mobile Movement
This was an ongoing assignment working with the production team to produce video content for the AT&T account. The ambitious project aimed to reflect the youth of America's relationship with cell phones, likening the intimate bond to an actual romantic relationship.
• National casting coordination, screening and vetting for the commercials
• Interviewing cast hunting for real stories, and then developing them for content and short films
• Regularly presenting ideas, scripts and storylines to the client
• Managing the casting during the shoots
• Creating a reality TV series pilot