Seabourn Recruitment Brochure/Figliulo & Partners 2017
Copywriter and Concept Creation
Seabourn are the leaders in luxury cruises and they were looking to create a recruitment brochure to attract the high caliber of staff their brand is renown for. The client originally wanted a standard brochure, but given it would be available at expos and other dedicated hospitality events we recommended something a little more creative to stand out from the competition. We dug deep and thought about all the direct mail, free-gift with purchase our attention had been drawn to as consumers and created a brochure that would be genuinely attractive, intellectual and personally appealing.