Publicis NY, 2014-2015
As the lead content strategist and copywriter for the LG US eCRM account, I worked with a creative director, junior copywriter and designer to ideate strategies for digital campaigns, promotional emails, new product launches, social, instruction manuals, banners and direct mail. However the main responsibility of the role was to write, edit and commission content for three consumer Life's Goodness newsletters. Examples of articles for the home electronics, appliances and mobile phone-centric articles include:
2. Lifestyle Interest
The client required articles to cover either electronics, appliances or cell phone topics, but they also liked to include articles that appealed to a shared common interest. We convinced them to let us do our own shoot instead of using stock, and the result was a fun, bright piece that contributed to the team being able to being a part of a much bigger project: overhauling the LG recipe archive.