Fenty
Established, 2016
Content Strategy/Copywriting

This assignment required creating copy and concept to match existing storyboards and design for Fenty Beauty, musician Rihanna's new makeup line.
The project is still in production, due out early 2017.

Working closely with the creative director and company director to conceptualize ideas and strategies
Develop three concepts, complete with brand identity, message, digital and print iterations and photographer suggestions