Force Majeure (formerly Raison Pure), 2014
Force Majeure primarily caters to their client's packaging demands, and needed a writer when their Buchanan's whisky client called for a script to be fleshed out.
• Develop 3 concepts for a Latin American audience to address the Scottish heritage of the brand and the "share yourself" message and incorporate a family theme
• Work with the design team and creative director to create a script and storyboard
• Extensive research and competitor analysis