Bluebird Project
Boots, 2016
Copywriting/Product Names/Instructions/Descriptions

This assignment brief required names and descriptions for a new accessories line, including items like makeup brushes, professional tool sets, sponges, tweezers and hairbrushes through to cosmetic bags, to be sold in Boots chemists in the UK and Walgreens in the US. The project is still in production, due out early 2017.

•Work with the Boots lead designer in the UK to execute their vision for the brand
•Develop and concept two names for each of the 61 products
•Write marketing and secondary pack copy
•Adjust the copy as the vision and identity of the new brand developed