The cosmetic brand were looking to change their product education video for Sephora staff (castmembers) in order to reflect their new products and edgier tone and direction. The project is still in production.
•Researching the history of Algenist
•Brainstorm with the Killwolf creative team to reconcile the intended identity of the client with their current product and visual assets
•Develop two amazing concepts and script them accordingly
•Establish product descriptions that match the new invigorated tone